When looking for the perfect wedding venue, consider Icon Event Hall in downtown Sioux Falls for a canvas of classic elegance and industrial architecture.

“We have a really beautiful, historic ballroom space,” said Taylor Newcomb-Weiland, general manager of Icon Events and Dada Gastropub.

Image by Erica Jane Photography

Twinkling chandeliers light up the ballroom from the hardwood floors to the timber beams above. This event hall can accommodate up to 300 people.

During the day, though, natural light flows into the space from the large windows throughout the building.

The Annex, a pillared room with a loft that is often used as the bridal suite, can host up to 75. Along with the rest of the event center, historic quartzite walls frame most of the Annex.

“We can rent out the Annex area and the loft for graduations, birthday parties, smaller parties, rehearsal dinners, and wine dinners,” said Newcomb-Weiland. “We’re investing in more furniture to make the loft more bridal. It’s a unique little area that can be used for a lot of things. It’s kind of our hidden secret that I love a lot about.”

Clients may rent out the Annex, the ballroom, or the entire venue, including DaDa Gastropub, to accommodate about 100 more guests—depending on the style of the event. Renting out the gastropub adds a layer of midcentury shapes and designs to an event.

“It goes from this funky, retro vibe, and it slowly turns into a bridal area. It’s fun because you get a piece of that and this,” said Newcomb-Weiland.


Icon was originally a John Deere factory when it was built in 1907. The company’s name can still be found on a vault door inside the reception hall and on a placard outside of the building.

Icon can work as a venue for many occasions because it can be dressed up or dressed down.

“You can really see it as a simple party where you don’t have to do a lot, but it’s a beautiful space,” said Newcomb-Weiland. “Or you can come into a place where it’s decked out for a wedding, and it’s tremendous how different it can really look day to day.”

The staff at Icon works hard to make each event the best it can be from the environment to the coordination.

Image by Luke + Savannah Photography

“We are heavily involved in that process,” said Newcomb-Weiland. “We’re more of a hands-on venue, and we help facilitate those rentals as well.”

Clients have the option to rent tables, chairs, dinnerware, décor, and more. 

“We do a lot of basic coordination right off the bat, too,” added Newcomb-Weiland. “We’ll help you design your tablescapes or your floorplan or your timeline.”

“Your background to what is normally the head table is the Old Courthouse Museum, which is the same type of ambiance as we have.” -Taylor Newcomb-Weiland said about one of the windows in the ballroom.

With nine years of operation in the books, Icon has worked with many vendors, and the team has plenty of advice for clients curious about different vendors. 

“The ballroom can fit 300 for a sit down. We can go over that for a nontraditional style like a cocktail-style or a concert. We’ve had 400 in this room.” -Taylor Newcomb-Weiland

“Anytime clients are asking for recommendations on DJs or florists, we can help put them in contact and give them good recommendations,” said Newcomb-Weiland. 

No bride or groom has to worry too much about food or drinks at this venue as it has a full liquor license and offers in-house catering. 

Food and drinks at Icon are managed by the Parker’s Restaurant Group

“A lot of bridal parties have scenarios where they actually get married here,” she said. “We offer space in our public bar area for your guests to go to while we flip the room.” 

Image by Nicholas Weiland

Top Piece of Advice from Icon Event Hall

Hire us to do the work. We offer quite a few à la carte service options that make planning and day-of set up less stressful. We can help facilitate rentals, design the room, and make sure everything is flowing properly. 

The guests could also go for a stroll along the downtown strip while the space transforms. Being so close to Phillips Avenue downtown, Icon is a short walk from many staple Sioux Falls bars, restaurants, and businesses. It could serve as the perfect opportunity to sneak away for photos after the ceremony, as well. 

“That’s the charm of being downtown,” said Newcomb-Weiland. “They’re just so close to everything. You can still get everywhere within 10 minutes.” 

For more information, visit iconsiouxfalls.com.