Alicia Edsen held a simple, yet profound dream: To craft a space where people could gather amid the natural splendor of the Black Hills.

Her love of hospitality and entertainment stemmed from watching her parents, who own Double Diamond Ranch, create unforgettable guest experiences.

Edsen’s dream quickly flourished into reality once she met Maja Cromwell-Marsh.

Cromwell-Marsh exchanged vows with her husband at the Diamond Spur Lodge, located at Double Diamond Ranch, and the meeting of Edsen and Cromwell-Marsh sparked the beginning of a glistening friendship.

In April 2022, Edsen introduced the Diamond Spur Events Center, a nearly 7,000-square-foot venue cultivated from a dream and passion for experience.

“We’re committed to providing community members and couples with premium experiences for their celebrations and gatherings,” said Cromwell-Marsh, venue director of the events center.

Diamond Spur Events Center offers versatile spaces to host memorable gatherings, weddings, and receptions.

“Alicia’s and I’s passion for creating exceptional moments and fostering connections has become the cornerstone of Diamond Spur’s mission.”

Maja Cromwell-Marsh

The Cullinan Hall hosts up to 300 hundred guests. The grand hall features a rustic-elegant design, boasting high ceilings, a double-sided Rushmore granite fireplace, modern chandeliers, and polished concrete floors.

Cromwell-Marsh states that four garage doors line the building for an open-air atmosphere to allow natural air and light.

Two signature suites are available for couples to prepare for their special day.

For brides and their bridesmaids, the Farnese Suite transforms into a sanctuary of sunlight, allowing for a calm day of preparations. The private, bright, and elegant suite features a floral chandelier, a bright makeup bar, a steamer, a three-way mirror, a wet bar, a mimosa bar, and a floral selfie station.

“The venue is just moments from Mount Rushmore, Sheridan Lake, Keystone, and Hill City, making it the perfect place for any celebration.”

Maja Cromwell-Marsh

“There’s also a powder room in the suite, which ensures ease and privacy for bridal parties,” said Cromwell-Marsh.

If anything is forgotten on the big day, Diamond Spur Events Center has their clients covered.

“Our suites are stocked with personal amenities, snacks, and first aid that guests may forget or need on their big day,” Cromwell-Marsh shared.

Cromwell-Marsh adds that this suite is ideal for hosting short bridal or baby shower celebrations.

Dakota Film Co.

Additional Gems

Diamond Spur Events Center offers an extensive selection of additional services & enhancements, including:

For grooms and their groomsmen, the Dresden Suite is designed to provide all of the conveniences needed for ultimate fun and relaxation before walking down the aisle.

“This suite is truly a signature space,” said Cromwell-Marsh.

The modern suite is highlighted by a television, a poker table, various games, a humidor stocked with premium cigars from the Tinder Box Cigar Lounge in Rapid City, a whiskey barrel wet bar, and a classic barber chair provided by Jake’s Barbershop.

“Our local partnerships allow for the addition of unique day-of services like a fresh shave or hot-towel facial,” added Cromwell-Marsh.


Maja Cromwell-Marsh

The Diamond Spur Events Center is also paired with a 1,000-square-foot outdoor patio, equipped with patio heaters, an outdoor fireplace, and an inset fire pit leading the way to the scenic Black Hills landscape, including Spring Creek.

Cromwell-Marsh shares that the venue provides the perfect blend of Black Hills atmosphere with a modern, chic twist, which she and Edsen like to describe as “ranch-estate”.

“Our views are truly breathtaking,” she added. “We’re nestled among rugged rock formations, open grassland, and Spring Creek.”

Anyone booking the venue should expect to work directly with Cromwell-Marsh and her team from beginning to end.

“The journey typically begins with an initial inquiry, followed by the sharing of our pricing guide and a scheduled tour that can be in-person or virtual,” shared Cromwell-Marsh.

The owners add that their tailored and comprehensive experience ensures that each of their clients’ special days reflects their unique love story.

“Our goal is not to just host their event, but to provide an experience of unparalleled service and ease,” said Cromwell-Marsh.

The event space offers three distinct packages to help simplify the choices for their clients.

One option, the Marquise Package, allows couples access to the facility for one day from 9 a.m. to midnight. The second option, the Elegance Package, spans two days, while the third, the Brilliance Package, offers three days of access.

All packages include the benefits of both the bridal and groom suites, table and chair set-up, an arbor, a ceremony site with set-up and tear-down services, access to the caterer staging area, and a ServeSafe Certified bar team.

Advice from Maja

“Prioritize Your Bond: Remember that this momentous day is centered on you and your partner. While you may receive numerous suggestions and ideas, always keep in mind that, ultimately, this celebration is a reflection of your love and journey together.”

Jacee J Photography

“Our most popular package is the Elegance Package, which offers access for rehearsal, décor setup, and rehearsal dinner,” said Cromwell-Marsh. “This package also includes our customizable 360° video booth, six-yard games, and a day-of onsite event coordinator to ensure a seamless and stress-free celebration.”

She continued, “Our Brilliance Package is perfect for hosting multiple events. It includes our horse trailer mobile bar, and complete cleaning and teardown. This is perfect for couples wanting to host a welcome BBQ or farewell brunch.”

While choosing vendors can be overwhelming, Edsen and Cromwell-Marsh aid in taking the anxiety out of choosing the right one.

“We offer valuable vendor recommendations through our Industry Favorites section on our website, which features highly skilled creatives in the wedding industry with whom we have a trusted working relationship,” Cromwell-Marsh explained.

Cromwell-Marsh, Edsen, and their dedicated team understand that wedding celebrations represent pivotal milestones in their clients’ lives.

“Our commitment to their satisfaction is unwavering,” Cromwell-Marsh expressed. “This extends to every detail as we orchestrate an incredible day, ensuring that our clients and their families depart with memories they will treasure for a lifetime.”

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